AEC & technial MARKETING

I provide customized AEC and technical industry marketing and proposal strategies to help businesses thrive in our competitive environment. From digital marketing and social media strategy to content creation, my tailored approach ensures that your firm stands out, attracts the right clients and recognizes strong growth and profitability.

employee & corporate COMMUNICATIONS

In today’s fast-paced and interconnected world, clear and effective communication within your organization is more crucial than ever. I specialize in crafting bespoke employee and corporate communications strategies that not only inform but inspire teams. From internal newsletters to comprehensive communication plans for large transformation initiatives, my goal is to enhance engagement, build a positive corporate culture, and align teams with the company’s vision and goals. Learn more about my approach and the results I have delivered.

GRAPHIC DESIGN & BRANDING

I specialize in creating clean, strategic, impactful designs that elevate your brand's identity and communicates your core messaging. From capability statements, brochures, infographics, RFPs to complete branding solutions, I ensure that your business makes a memorable, positive impression.

Bold Ideas.
Brilliant Outcomes.

Let's push the boundaries of marketing & communications and reshape what is possible.

AEC & technical industry OBSESSED, like literally.

Deeply entrenched in the AEC and technical industries, I’ve evolved from my early days as a drafter to leading high-impact marketing and communications initiatives. My passion lies in leveraging technical and creative expertise to elevate brands and drive strategic growth.

CREATIVE PROBLEM-SOLVER

As a creative leader, I excel at blending strategic vision with technical insight to solve complex challenges. Whether it’s transforming a mundane project into a compelling narrative or driving innovation, I thrive on delivering results that push the boundaries of what’s possible.

track record of awesomeness

With over two decades of global experience, I’ve led high-performing teams to consistently deliver standout marketing campaigns, effective communications, and winning proposals. My leadership is defined by a commitment to innovation and a track record of driving exceptional results.

clarity creator of complex information

I excel at translating complex technical information into clear, impactful communication. Whether it’s crafting proposals that resonate or discussing AI with the C-suite, I bridge the gap between technical jargon and actionable insights.

the swiss army knife of skills

A true multi-disciplinary leader, I bring a diverse skill set that spans graphic design, strategic marketing, social media, and technical content creation. I inspire and empower my teams to set new industry standards and consistently innovate, ensuring every project exceeds expectations.

MEET MADONNA

Bold. Imaginative. Strategic.

I am a results-driven leader recognized for my innovative approach and the powerful blend of strategic, creative, operational, and technical insights I bring to every project. Over the past two decades, I’ve delivered exceptional outcomes for AECand technical firms across Australia and the US, consistently pushing the boundaries of what marketing can achieve.

My career has spanned from proptech startups to global AEC organizations, where I’ve built and led high-performing marketing and communications teams, executed strategic campaigns, crafted compelling communications, and developed winning proposals for some of the industry’s most technically complex projects. As a cross-disciplinary innovator, I leverage my diverse experience to not only meet but exceed expectations, turning challenges into opportunities for growth and success.

At the core of my leadership philosophy is the belief that innovation thrives in a culture of collaboration, fun and curiosity. I am committed to guiding my teams to deliver creative solutions that are as impactful as they are strategic, always with a focus on elevating brand presence and driving measurable results. Whether it’s transforming a brand’s narrative, leading a team to secure a major contract, or crafting a marketing strategy that sets new industry standards, I am dedicated to shaping the future of marketing and communications in technical industries.

23

AEC Years experience