AEC & technial MARKETING
I provide customized AEC and technical industry marketing and proposal strategies to help businesses thrive in our competitive environment. From digital marketing and social media strategy to content creation, my tailored approach ensures that your firm stands out, attracts the right clients and recognizes strong growth and profitability.
employee & corporate COMMUNICATIONS
In today’s fast-paced and interconnected world, clear and effective communication within your organization is more crucial than ever. I specialize in crafting bespoke employee and corporate communications strategies that not only inform but inspire teams. From internal newsletters to comprehensive communication plans for large transformation initiatives, my goal is to enhance engagement, build a positive corporate culture, and align teams with the company’s vision and goals. Learn more about my approach and the results I have delivered.
Bold Ideas.
Brilliant Outcomes.
Let's push the boundaries of marketing & communications and reshape what is possible.
AEC & TECHNICAL INDUSTRY OBSESSED (AND PROUD OF IT)
Deeply embedded in the AEC and technical sectors, I’ve grown from an architectural drafter into a trusted leader guiding complex marketing and communication strategies. My passion lies in turning technical challenges into bold opportunities for growth—using creative thinking and strategic insight to elevate brands, unify teams, and drive transformation from the inside out.
CREATIVE, CURIOUS, AND BUILT FOR COMPLEXITY
I’m a problem-solver who thrives where others hesitate—at the intersection of strategy, creativity, and complexity. Whether transforming dry data into compelling narratives or guiding teams through change, I bring curiosity, clarity, and direction. I’m not here to make things look good—I’m here to make them work better.
STRATEGIC TRANSFORMATION IS MY SUPERPOWER
Whether it’s launching an internal change initiative or helping a firm reposition for growth, I don’t just manage projects—I lead meaningful transformation. I identify the gaps others overlook, craft strategies that align with business priorities, and execute with clarity and momentum. Transformation isn’t a buzzword—it’s the result of bold thinking, strong communication, and aligned execution.
DECODER OF COMPLEXITY, TRANSLATOR OF IMPACT
My strength lies in making the complex clear—and the strategic actionable. I translate technical speak into narratives that resonate with executives, employees, and clients alike. From boardroom proposals to field-level communications, I help organizations connect the dots between insight, action, and results.
THE SWISS ARMY KNIFE OF STRATEGIC SKILLSETS
From brand development to go-to-market strategy, change comms to proposal leadership—I bring a truly multidisciplinary edge. With deep experience across design, marketing, and communications, I lead teams that don’t just check boxes, but raise the standard. Every project is an opportunity to innovate, influence, and move the business forward.
BUILT TO LEAD, WIRED FOR RESULTS
With over 20 years of experience across global markets, I’ve led teams to deliver high-impact marketing campaigns, powerful communications, and major pursuit wins. But more than that—I’ve helped organizations rethink what’s possible. My leadership is grounded in vision, fueled by collaboration, and proven through outcomes.
MEET MADONNA
Bold. Imaginative. Strategic.
I am a results-driven leader known for blending strategic insight with creative execution and operational clarity. With over two decades of experience in the AEC and tech sectors across Australia and the US, I’ve consistently delivered outcomes that go beyond expectations—shaping marketing and communications as not just a support function, but a catalyst for business transformation.
My background spans everything from proptech startups to global AEC giants, where I’ve built and led high-performing marketing and communications teams, developed brand-defining campaigns, authored winning proposals for highly complex technical projects, and guided internal and external communication through periods of significant change. From go-to-market strategies and pursuit leadership to brand storytelling and employee engagement, I bring a full-spectrum marketing approach grounded in insight, impact, and adaptability.
But where I thrive most is in identifying untapped opportunities—those moments where strategy, innovation, and human insight intersect—and turning them into initiatives that drive growth.
My passion lies in strategic transformation: uncovering the friction points that slow down progress, designing bold initiatives that move the needle, and aligning people, processes, and communication to create real, lasting impact. I work best at the intersection of disciplines, where ambiguity lives and where curiosity, clarity, and momentum matter most.
At the heart of my leadership is a belief in purposeful collaboration, creative thinking, and getting things done with intelligence and empathy. Whether I’m reimagining a brand, leading a team through a major change initiative, or helping executives bridge the gap between strategy and execution, I bring the energy, experience, and marketing expertise to deliver results that matter.
24
AEC Years experience
expertise
Transformation, marketing, communications & proposal strategies
GRAPHIC DESIGN & BRANDING
I specialize in creating clean, strategic, impactful designs that elevate your brand's identity and communicates your core messaging. From capability statements, brochures, infographics, RFPs to complete branding solutions, I ensure that your business makes a memorable, positive impression.
STRATEGIC TRANSFORMATION
I help organizations identify high-impact opportunities for change and turn them into initiatives that deliver measurable results. From uncovering the right problems to solve, to designing and leading initiatives that align people, processes, and purpose, I specialize in making strategy actionable. Whether it’s modernizing internal systems, rolling out new programs, or driving cultural shifts, my approach blends insight, clarity, and momentum to move organizations forward—confidently and cohesively. Learn more about how I lead transformation that actually sticks.
From visionary ideas to concrete realities.